The need to identify your career success drivers

Ensuring a successful and rewarding career is not simply about gaining some specific piece of knowledge and then taking on a role that appears to be appropriate. Knowledge is only one component of any career role that you have to take care of and manage - no matter what it is. Depending on the role itself others components (to varying degrees) include;

1. Ongoing demand for that role in the economy/organization

You cannot assume you can continue to perform your current role, in its current form, forever and gain the same financial reward. You need to determine why your role is in demand and ensure you move along with what is and will be required.

2. Leadership and management ability and understanding

This is just not about being a leader or managing others - it's about understanding and having empathy with those who lead and manage you. There are many styles of leadership and management and both as a leader and someone being lead you need to comprehend what is best and how to adapt to the varying styles with which you will be faced.

3. Time and stress management

Put simply, if you do not manage or your time or stress levels then your career performance will suffer. Two key drivers of performance are focus and dedication - being stressed and not allocating time to important tasks will not allow you to be either.

4. Networking

More and more careers are requiring some kind of networking to be undertaken - even if it's inter-departmental. Don't shut yourself off in your cubicle, home office...These days it's very much who you know as much as what you know.

5. Personal presence and confidence

Personality plays a large role in career success, no matter how knowledgeable you are in your role. If you want to progress and develop in and beyond your current role you have to be confident (not cocky or bragging) that you can handle your role and more. This is just not about ensuring promotion in your career. If you wanted a flexible work arrangement for say family reasons, there is even more reason to appear that you are confident you can perform in this situation.

6. Health and well-being

More and more evidence points to the fact that if you are strong physically it will allow your mental capabilities to be fully utilized. Mental health and well-being is also a critical component of performance and you must ensure meditation and relaxation is scheduled into your week.

7. Identification of re-education required

Associated with Point 1, experience will only take you so far - as the world changes, the economy changes and thus demand for goods and services changes. Your knowledge of today will not suffice for what is required tomorrow and you have to ensure you keep yourself up to date - this can mean subject matter knowledge, marketing and sales techniques, IT etc. If you don't, then you run the risk of becoming redundant in terms of skills on offer and career options will be limited.

8. IT ability

You need to assess the basic level of IT skills required now and in the future. This basic level will continue to rise so don't think being young means you automatically know everything required.

9. Perseverence and drive

This is one of the most important components. You need to work hard and smart and don't regard failure at any point as the end of the journey but as part of the journey. Success is not achieved overnight and you cannot assume that once you have achieved one thing that it will not disappear if you don't continue to perform. You need to understand your motivations and values for performing.

If it was only knowledge that was important then those with the highest IQ would have the most successful careers - and this is not the case. Aspects of emotional and social intelligence play a major role in success apart from IQ.

The next three important steps are the following; (1) identifying the rank and percentage of the total current role related to the above components, (2) produce a plan on how to improve your performance of each and (3) do the last two things for your next planned career moves. It's no good finding out you don't know how to drive or drive well when given a car....you have to plan in advance.

Why you need to identify each of the 'components' of your career

Ensuring a successful and rewarding career is not simply about gaining some specific piece of knowledge and then taking on a role that appears to be appropriate. Knowledge is only one component of any career role that you have to take care of and manage - no matter what it is. Depending on the role itself others components (to varying degrees) include;

1. Ongoing demand for that role in the economy/organization

You cannot assume you can continue to perform your current role, in its current form, forever and gain the same financial reward. You need to determine why your role is in demand and ensure you move along with what is and will be required.

2. Leadership and management ability and understanding

This is just not about being a leader or managing others - it's about understanding and having empathy with those who lead and manage you. There are many styles of leadership and management and both as a leader and someone being lead you need to comprehend what is best and how to adapt to the varying styles with which you will be faced.

3. Time and stress management

Put simply, if you do not manage or your time or stress levels then your career performance will suffer. Two key drivers of performance are focus and dedication - being stressed and not allocating time to important tasks will not allow you to be either.

4. Networking

More and more careers are requiring some kind of networking to be undertaken - even if it's inter-departmental. Don't shut yourself off in your cubicle, home office...These days it's very much who you know as much as what you know.

5. Personal presence and confidence

Personality plays a large role in career success, no matter how knowledgeable you are in your role. If you want to progress and develop in and beyond your current role you have to be confident (not cocky or bragging) that you can handle your role and more. This is just not about ensuring promotion in your career. If you wanted a flexible work arrangement for say family reasons, there is even more reason to appear that you are confident you can perform in this situation.

6. Health and well-being

More and more evidence points to the fact that if you are strong physically it will allow your mental capabilities to be fully utilized. Mental health and well-being is also a critical component of performance and you must ensure meditation and relaxation is scheduled into your week.

7. Identification of re-education required

Associated with Point 1, experience will only take you so far - as the world changes, the economy changes and thus demand for goods and services changes. Your knowledge of today will not suffice for what is required tomorrow and you have to ensure you keep yourself up to date - this can mean subject matter knowledge, marketing and sales techniques, IT etc. If you don't, then you run the risk of becoming redundant in terms of skills on offer and career options will be limited.

8. IT ability

You need to assess the basic level of IT skills required now and in the future. This basic level will continue to rise so don't think being young means you automatically know everything required.

9. Perseverence and drive

This is one of the most important components. You need to work hard and smart and don't regard failure at any point as the end of the journey but as part of the journey. Success is not achieved overnight and you cannot assume that once you have achieved one thing that it will not disappear if you don't continue to perform. You need to understand your motivations and values for performing.

If it was only knowledge that was important then those with the highest IQ would have the most successful careers - and this is not the case. Aspects of emotional and social intelligence play a major role in success apart from IQ.

The next three important steps are the following; (1) identifying the rank and percentage of the total current role related to the above components, (2) produce a plan on how to improve your performance of each and (3) do the last two things for your next planned career moves. It's no good finding out you don't know how to drive or drive well when given a car....you have to plan in advance.

Validating and valuing your personal brand - Part 1

There is more and more talk these days around ebranding and creating an effective personal brand, though it is still an art form and in its early stages. However there is no denying the fact that your personal brand in society and online, in respect to society's perception of it, should be treated with care and your career and/or business plan must make this a high priority item to manage.

There are many entrepreneurs and consultants that are starting to claim an 'expert' tag in respect to personal branding. Tom Peters, Dan Schawbel and a few select others are very highly regarded in the field of personal branding and provide a lot of good information as to managing a personal brand, what it means, how to differentiate yourself from your competitors and the tools you need to create a successful personal brand. However there are two aspects, which I would regard as key, that in my mind are still questions are this stage. The first is to ensure you are on the correct path to obtaining the 'personal brand' perception that you think you want. The second is to be able to 'value' your personal brand in the market. Without each of these you will simply be undertaking actions that may or may not create the correct personal brand image or alternatively you may just create a 'worthless' personal brand.

I am one that totally agrees with the concept of personal branding...it's always been in our lives, professionally and personally, in respect to what others perceive us to be and represent. It's just never before been a focus - until now because the workplace demands it. However creating a personal brand is not something to be taken lightly. No one can yet tell you what has to be done to create a brand that will provide a certain perception...for a company yes, but not for an individual. No one can even tell you how to value your brand ie just because I'm perceived a particular way does not guarantee results due to the influence of external events that cannot be controlled. Inherently a personal brand is inflexible as the core foundation of the brand is you and with that comes specific motivations, values, genetics and emotional intelligence etc

So my suggestion is to look and understand all of the tools that influence your personal brand 'value' in the market - online presence, social networks, image, knowledge of personality and emotional/social intelligence. But take with you two things; you are no marketing or branding guru and thus creating 'the' personal brand is going to take time but the good news is that a lot of personal branding is simply common sense so don't be awed by all you read - just spend time to think about who you are and what you want. That is, get to know yourself and take control of your life.