What demand is your product or service fulfilling?

If the answer makes you think for too long, you have no answer or you come up with some reasoning including the words 'consulting, strategy, development...etc' then keep reading. What we need to understand is that the level of education and savy is such in the market today amongst the masses that the fancy titles and concepts that were difficult to understand and taught at only the top business schools in the past are no longer impressive. Every fourth rate school teaches the same concepts and with such a high percentage of the western world going to college the coverage of these concepts is extremely wide.

Am I recommending not going to school and to become an inventor, internet entrepreneur, celebrity cook, athlete etc instead? Absolutely not, but actually it doesn't matter what path you take as long as you do two things. One is to work hard and the second is to be very clear (this means have proof) on what you are offering and why. The work hard is the easy bit, even the bit on being clear on what you are offering...the hard bit is to confirm the 'why'. 'Why' are you producing a product, delivering a service, studying something at school etc.

Liking what you do it extremely important (and I will get to the fact that there are different levels of 'liking or loving' your job) but more important you have to recognize a demand for your skill or knowledge. If no one is in the market for what you have to offer then what you have will go to waste. I'm not talking about the challenge of being able to 'brand' or 'market' your offering so people are interested...I am talking about no interest no matter what you do because it doesn't hit the right demographic, is out of sync with social trends etc. Likewise if you're in a flooded market you still need to ensure supply is sufficient.

So what you need to do, to ensure a meaningful career either as an employee or business person is to clarify what you have to offer, how you're going to offer it and why it will be bought. If you cannot do this now take the actions you need to in order to do so. Last word regarding liking your job...it's not always about pure enjoyment, but can be satisfaction gained from making a difference, achieving what only few can...don't confuse liking or loving the job along the same lines as loving your family or liking a gift. Make the meaning of the word whatever you need it to be to suit you.